NOTES FROM SXSW

The Covid-19 recovery will be powered by dynamic start-ups across the world. SXSW gives a glimpse into future opportunities for entrepreneurs.

Photo by Smartworks Coworking on Unsplash

Entrepreneurs are no strangers to uncertainty. The willingness to take giant leaps of faith is what makes many founders so resilient. Yet even the savviest and most fearless entrepreneur would have been rocked by 2020. In all sectors, start-ups and small businesses were hit especially hard by the pandemic, with many suddenly finding themselves short of funds to continue.

As we look towards a post-Covid future, start-ups will be essential to our recovery as key drivers of economic growth and job creation. At this year’s SXSW conference, business people, creatives and public leaders came together to discuss how we can…


Bloggers might partner with governments post-pandemic

Photo by Atikh Bana on Unsplash

The use of online influencers by brands looking to reach millennials has been a growing feature of travel and hospitality marketing in recent years. World-famous internet celebrities down to “micro-influencers” with modest followings can take advantage of companies willing to offer expense-paid trips in exchange for social media promotion. Many bloggers have spun this into a full-time career and up until COVID-19, were spending the majority of the year traveling abroad.

When the pandemic grounded flights and governments set restrictions on foreign travel, these influencers were suddenly unable to do their job. Pre-planned sponsored trips were canceled as businesses had…


FOOD DELIVERY WARS

At a time when restaurants are struggling, apps like Uber Eats are getting stronger

Photo by Viktor Forgacs on Unsplash

The coronavirus pandemic has decimated the restaurant industry overnight. As lockdown measures were introduced, hospitality businesses were ordered to close their doors and were left with uncertain futures. With customers stuck at home, many restauranteurs found that their best option for survival was to turn into a delivery-only business.

Prior to the pandemic, the industry was already coming to terms with a growing demand for food delivery. The emergence of online ordering marketplaces like Uber Eats, Grubhub, and Deliveroo allowed diners to access thousands of restaurants on a single platform. Customers are able to select meals through an app and…


TECH vs. THE WORLD

As the global economy collapses, tech giants emerge from the pandemic stronger than ever

Our growing relationship with technology reached a tipping point during the coronavirus pandemic. With people told to stay indoors, the lockdown accelerated the trends that had already been shifting our lives online. We soon found that Big Tech — Amazon, Apple, Google, Facebook and Microsoft — were able to fulfil many of our daily needs and prove their indispensability in the process.

Facebook allowed us to keep informed and connected with friends and family that we could no longer visit due to quarantine restrictions. Amazon boosted its workforce by 175,000 to meet the increased demand for online shopping as physical…

Delano Bart-Stewart

Delano is a Marketing Manager at Miroma Group, a global group of media and marketing agencies uniquely placed to unlock value and drive growth for our clients

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